Privacy Policy

Privacy Policy

This privacy policy informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within the scope of providing our services and within our online offering, including its associated websites, functions, and content, as well as external online presences, such as our social media profiles (collectively referred to as the "online offering"). With regard to the terminology used, such as "processing" or "controller," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Cashflow Alchemy

Christian Perner

Arsenalstrasse 14

1100 Vienna

Contact Email: [email protected]

Types of processed data:

- Inventory data (e.g., personal master data, names, or addresses).

- Contact data (e.g., email, phone numbers).

- Content data (e.g., text entries, photographs, videos).

- Usage data (e.g., visited websites, interest in content, access times).

- Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects:

Visitors and users of the online offering (hereinafter collectively referred to as "users").

Purpose of processing:

- Provision of the online offering, its functions, and content.

- Responding to contact inquiries and communicating with users.

- Security measures.

- Reach measurement/marketing.

Terms used:

"Personal data" refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or one or more special characteristics expressing the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

"Processing" is any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

"Profiling" means any automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

The "controller" is the natural or legal person, authority, institution, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.

"Processor" means a natural or legal person, authority, institution, or other body that processes personal data on behalf of the controller.

Applicable legal bases:

In accordance with Article 13 of the GDPR, we inform you about the legal bases of our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEA, the following applies if the legal basis is not mentioned in the privacy policy:

The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR.

The legal basis for processing for the performance of our services and the execution of contractual measures is Art. 6(1)(b) GDPR.

The legal basis for processing for the fulfillment of our legal obligations is Art. 6(1)(c) GDPR.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6(1)(d) GDPR serves as the legal basis.

The legal basis for the processing necessary to perform a task carried out in the public interest or in the exercise of official authority vested in the controller is Art. 6(1)(e) GDPR.

The legal basis for processing to safeguard our legitimate interests is Art. 6(1)(f) GDPR.

The processing of data for purposes other than those for which the data was collected is determined by the provisions of Art. 6(4) GDPR.

The processing of special categories of data (according to Art. 9(1) GDPR) is subject to the provisions of Art. 9(2) GDPR.

Security measures:

In accordance with legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection appropriate to the risk. These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as the access, input, transmission, security of availability, and separation of data. Furthermore, we have established procedures to ensure the exercise of data subject rights, deletion of data, and response to data breaches. We also consider the protection of personal data during the development or selection of hardware, software, and procedures, in accordance with the principles of data protection by design and by default.

Collaboration with processors, joint controllers, and third parties:

If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers, or third parties), transmit it to them, or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g., if a transmission of the data to third parties, such as payment service providers, is necessary for the fulfillment of the contract), if you have consented, a legal obligation provides for it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.). If we disclose, transmit, or otherwise grant access to data to other companies within our corporate group, this is done particularly for administrative purposes as a legitimate interest and beyond that on a basis that complies with legal requirements.

Transfers to third countries:

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation) or if this occurs in the context of using third-party services or disclosing or transferring data to other persons or companies, this only happens if it is necessary to fulfill our (pre)contractual obligations, on the basis of your consent, a legal obligation, or based on our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means, for example, processing is carried out on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU or compliance with officially recognized special contractual obligations.

Rights of data subjects:

You have the right to obtain confirmation as to whether or not personal data concerning you is being processed, and, where that is the case, access to the personal data and other information as provided by law. You have the right to have your personal data rectified or completed according to the legal requirements. In accordance with legal requirements, you have the right to request the erasure of your personal data or the restriction of processing. You have the right to receive the personal data concerning you, which you have provided to us, in accordance with legal requirements. You also have the right to lodge a complaint with the competent supervisory authority.

Right to withdraw consent:

You have the right to withdraw your consent with effect for the future.

Right to object:

You can object to future processing of your personal data in accordance with legal requirements at any time. The objection may be particularly made against processing for purposes of direct marketing.

Cookies and the right to object in direct marketing:

As "cookies" are defined as small files that are stored on users' computers, different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offering. Temporary cookies, or "session cookies" or "transient cookies," are cookies that are deleted after a user leaves an online offering and closes their browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. "Permanent" or "persistent" cookies are those that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. Likewise, in such a cookie, the interests of users can be stored, which are used for measuring reach or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the responsible party operating the online offering (otherwise, if it is only their cookies, this is referred to as "first-party cookies").

We may use both temporary and permanent cookies and clarify this within our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional limitations of this online offering.

A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in the browser settings. Please note that in this case, not all functions of this online offering may be used.

Data deletion:

The data processed by us will be deleted or restricted in their processing in accordance with legal requirements. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal retention obligations preventing their deletion. If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

Changes and updates to the privacy policy:

We ask you to inform yourself regularly about the content of our privacy policy. We will adjust the privacy policy as soon as the changes to our data processing make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or individual notification.

Business-related processing

In addition, we process

- Contract data (e.g., subject matter, duration, customer category).

- Payment data (e.g., bank details, payment history)

from our customers, prospects, and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising, and market research.

Order processing in the online shop and customer account

We process the data of our customers as part of the ordering process in our online shop to enable them to select and order the chosen products and services, as well as to facilitate their payment and delivery or execution.

Processed data includes inventory data, communication data, contract data, payment data, and the persons affected by the processing are our customers, prospects, and other business partners. The processing is carried out for the purpose of providing contract services within the operation of an online shop, billing, delivery, and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

The processing is carried out to fulfill our services and contractual measures (e.g., processing of orders) and to the extent required by law (e.g., legally required archiving of business transactions for commercial and tax purposes). The information marked as necessary is required to establish and fulfill the contract. We only disclose the data to third parties within the scope of delivery, payment, or within the framework of legal permissions and obligations, as well as if this is done on the basis of our legitimate interests, as explained in this privacy policy (e.g., to legal and tax advisors, financial institutions, freight companies, and authorities).

Users can optionally create a user account by viewing their orders. During registration, users are informed of the required mandatory information. User accounts are not public and cannot be indexed by search engines. When users have terminated their user account, their data related to the user account will be deleted, unless retention is necessary for commercial or tax reasons. Information in the customer account remains until its deletion with subsequent archiving in case of a legal obligation or our legitimate interests (e.g., in the event of legal disputes). It is the users' responsibility to secure their data before the contract ends.

As part of registration, re-registration, and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the users' interest in protection against misuse and other unauthorized use. These data will not be disclosed to third parties unless it is necessary to pursue our legal claims as a legitimate interest or if there is a legal obligation to do so.

Deletion occurs after the expiration of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations from contracts with customers), whereby the necessity of retaining the data is reviewed every three years; in the case of retention based on legal archiving obligations, deletion occurs after their expiration.

Agency services

We process the data of our customers as part of our contractual services, including conceptual and strategic consulting, campaign planning, software and design development/consulting, or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services, and training services.

Here, we process inventory data (e.g., customer master data such as names or addresses), contact data (e.g., email, phone numbers), content data (e.g., text inputs, photographs, videos), contract data (e.g., subject matter of the contract, duration), payment data (e.g., bank details, payment history), and usage and metadata (e.g., within the scope of evaluation and success measurement of marketing measures). We generally do not process special categories of personal data unless these are part of a commissioned processing. The data subjects include our customers, prospects, as well as their customers, users, website visitors, or employees, and third parties.

The purpose of processing is to provide contract services, billing, and our customer service. The legal basis for processing arises from Art. 6(1)(b) GDPR (contractual services), Art. 6(1)(f) GDPR (analysis, statistics, optimization, security measures). We process data that is necessary for the establishment and fulfillment of contractual services and point out the necessity of providing this information, unless it is evident for the contracting parties. Disclosure to external individuals or companies only takes place if it is necessary within the framework of a contract. In the processing of data provided to us as part of an order, we act in accordance with the instructions of the clients and the legal requirements of order processing according to Art. 28 GDPR.

We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion occurs after their expiration (6 years, pursuant to § 257(1) HGB, 10 years, pursuant to § 147(1) AO). In the case of data provided to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.

Therapeutic services and coaching

We process the data of our clients, prospects, and other clients or contractual partners (uniformly referred to as "clients") in accordance with Art. 6(1)(b) GDPR to provide them with our contractual or pre-contractual services. The processed data, the type, scope, and purpose, and the necessity of their processing are determined by the underlying contractual relationship. The processed data generally includes inventory and master data of the clients (e.g., name, address, etc.), as well as contact data (e.g., email address, telephone, etc.), contract data (e.g., services used, fees, names of contact persons, etc.), and payment data (e.g., bank details, payment history, etc.).

As part of our services, we may also process special categories of data pursuant to Art. 9(1) GDPR, especially information about the client's health, possibly with reference to their sex life or sexual orientation, ethnic origin, or religious or ideological beliefs. For this purpose, we obtain explicit consent from the clients, if necessary, pursuant to Art. 6(1)(a), Art. 7, Art. 9(2)(a) GDPR, or process special categories of data for the purpose of preventive healthcare on the basis of Art. 9(2)(h) GDPR, § 22(1)(1)(b) BDSG.

If necessary for the fulfillment of the contract or legally required, we disclose or transmit the client's data in the course of communication with other professionals, as necessary for the fulfillment of our services, pursuant to Art. 6(1)(b) GDPR, legally pursuant to Art. 6(1)(c) GDPR, as part of our legitimate interests or those of the clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Art. 6(1)(f) GDPR, or if necessary pursuant to Art. 6(1)(d) GDPR to protect the vital interests of the clients or another natural person, or as part of consent pursuant to Art. 6(1)(a), Art. 7 GDPR.

Deletion of data occurs when the data is no longer required for the fulfillment of contractual or legal duties of care and handling of any warranty and comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the legal retention obligations apply.

Contractual services:

We process the data of our contractual partners and prospects as well as other clients, customers, clients, or contractual partners (uniformly referred to as "contractual partners") in accordance with Art. 6(1)(b) GDPR to provide them with our contractual or pre-contractual services. The processed data, the type, scope, and purpose, and the necessity of their processing are determined by the underlying contractual relationship.

The processed data generally includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g. email addresses and telephone numbers), as well as contract data (e.g., services used, contents of the contract, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history). We generally do not process special categories of personal data unless these are part of a commissioned or contractual processing.

We process data that is necessary for the establishment and fulfillment of the contractual services and point out the necessity of providing this information, unless it is evident for the contracting parties. Disclosure to external individuals or companies only takes place if it is necessary within the framework of a contract. In the processing of data provided to us as part of an order, we act in accordance with the instructions of the clients and the legal requirements.

As part of the use of our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the users in protection against misuse and other unauthorized use. These data will not be disclosed to third parties unless it is necessary to pursue our legal claims as a legitimate interest or if there is a legal obligation to do so.

External payment service providers

We use external payment service providers through whose platforms users and we can make payment transactions (e.g., with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html).

In the context of fulfilling contracts, we use payment service providers on the basis of Art. 6(1)(b) GDPR. Furthermore, we use external payment service providers on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs, and checksums as well as contract, amounts, and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed by the payment service providers and stored with them. We do not receive any account- or credit card-related information, but only information with confirmation or negative disclosure of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness. For this, we refer to the terms and privacy policy of the payment service providers.

For payment transactions, the terms and conditions and the privacy policy of the respective payment service providers apply, which can be accessed within the respective websites, transaction applications. We also refer to these for further information and the assertion of revocation, information, and other affected rights.

Administration, accounting, office organization, contact management

We process data as part of administrative tasks and organization of our business, accounting, and compliance with legal obligations, such as archiving. In this context, we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6(1)(c) GDPR, Art. 6(1)(f) GDPR. Customers, prospective customers, business partners, and website visitors are affected by the processing. The purpose and our interest in processing lie in the administration, accounting, office organization, and archiving of data, tasks that serve to maintain our business activities, perform our duties, and provide our services.

In this context, we disclose or transfer data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers. Furthermore, we store information about suppliers, organizers, and other business partners on the basis of our business interests, e.g., for the purpose of subsequent contact. This predominantly company-related data is generally stored permanently.

Business Analysis and Market Research

In order to operate our business economically and identify market trends, the preferences of contractual partners, and user needs, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6(1)(f) GDPR, with the affected persons being contractual partners, prospects, customers, visitors, and users of our online offering.

The analyses are conducted for the purpose of business evaluations, marketing, and market research. We may consider profiles of registered users, such as information about the services they have used. The analyses help us improve user-friendliness, optimize our offering, and enhance business efficiency. The analyses are solely for our use and are not disclosed externally, unless they involve anonymous analyses with aggregated values.

If these analyses or profiles are personally identifiable, they will be deleted or anonymized upon the termination of users, or otherwise, after two years from the contract conclusion. General business analyses and trend determinations are created anonymously whenever possible.

Participation in Affiliate Partner Programs

Within our online offering, we use tracking measures based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering) pursuant to Art. 6(1)(f) GDPR, as far as these are necessary for the operation of the affiliate system. We inform users about the technical background below.

The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems if, for example, links or services of third parties are offered after a contract is concluded). The operators of the respective websites may receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available on our platform subsequently perceive the offers on the initiative of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented with certain values, which can be part of the link or otherwise set, e.g., in a cookie. The values include, in particular, the source website (referrer), time, an online identifier of the website operators on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking-specific values such as advertising material ID, partner ID, and categorizations.

The online identifiers used by us are pseudonymous values. This means that the online identifiers do not contain personal data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or was interested in an offer through our online offering perceived the offer, i.e., for example, concluded a contract with the provider. The online identifier is personal to the extent that the partner company and we also have the online identifier together with other user data. This is the only way the partner company can inform us whether the user has taken advantage of the offer and we can, for example, pay out the bonus.

Amazon Affiliate Program

Based on our legitimate interests (i.e., interest in the economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we are participants in the Amazon EU partner program, which was designed to provide a medium for websites to earn advertising fees by placing advertisements and links to Amazon.de (so-called affiliate system). In other words, as an Amazon partner, we earn from qualifying purchases.

Amazon uses cookies to trace the origin of orders. Among other things, Amazon can recognize that you clicked the partner link on this website and subsequently purchased a product on Amazon.

Further information on data usage by Amazon and possibilities for objection can be found in the company's privacy policy: [https://www.amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ].

Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Digistore24 Partner Program

Based on our legitimate interests (i.e., interest in the economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we are participants in the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites to earn advertising fees by placing advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies to trace the origin of the contract conclusion. Among other things, Digistore24 can recognize that you clicked the partner link on this website and subsequently concluded a contract with or through Digistore24.

Further information on data usage by Digistore24 and possibilities for objection can be found in the company's privacy policy: [https://www.digistore24.com/page/privacy].

Data Protection Information in the Application Process

We process applicant data only for the purpose and within the scope of the application process in accordance with legal requirements. The processing of applicant data is carried out to fulfill our (pre)contractual obligations within the framework of the application process pursuant to Art. 6(1)(b) GDPR Art. 6(1)(f) GDPR if data processing, e.g., within the scope of legal procedures, becomes necessary for us (in Germany, additional § 26 BDSG applies).

The application process requires that applicants provide us with the necessary applicant data. The required applicant data is marked as such, if we offer an online form; otherwise, it results from the job descriptions and, in principle, includes personal information, postal and contact addresses, and the documents belonging to the application, such as cover letter, resume, and certificates. In addition, applicants can voluntarily provide us with additional information.

By submitting the application to us, applicants agree to the processing of their data for the purpose of the application process, as outlined in this privacy policy.

If, within the framework of the application process, special categories of personal data within the meaning of Art. 9(1) GDPR are voluntarily disclosed, their processing is additionally carried out in accordance with Art. 9(2) lit. b GDPR (e.g., health data, if necessary for the exercise of the profession). If, within the framework of the application process, special categories of personal data within the meaning of Art. 9(1) GDPR are requested from applicants, their processing is additionally carried out in accordance with Art. 9(2) lit. a GDPR (e.g., health data, if necessary for the exercise of the profession).

If provided, applicants can submit their applications via an online form on our website. The data will be transmitted to us in encrypted form according to the state of the art. Applicants can also send us their applications by email. However, please note that emails are generally not encrypted, and applicants must ensure encryption themselves. We cannot therefore assume any responsibility for the transmission route of the application between the sender and the reception on our server and recommend sending the application by post instead.

The data provided by applicants will be processed for the purposes of the application process in accordance with Art. 6(1)(b) GDPR Art. 6(1)(f) GDPR. If, in the course of the application process, an employment contract is concluded, the data will be stored for the purposes of the employment relationship in compliance with legal requirements.

If an application is rejected, the applicant's data will be deleted. Applicants' data will also be deleted if an application is

withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicants, the data will be deleted after a period of six months, so that we can answer any follow-up questions regarding the application and fulfill our obligations to provide evidence under the Equal Treatment Act. Invoices for any reimbursement of travel expenses will be archived in accordance with tax regulations.

Registration Function

Users can create a user account. During registration, users will be informed about the required mandatory information and processed based on Art. 6(1)(b) GDPR for the purpose of providing the user account. The data processed includes, in particular, login information (name, password, and an email address). The data entered during registration will be used for the purposes of using the user account and its purpose.

Users may be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted concerning the user account, subject to a legal retention obligation. It is the responsibility of users to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.

As part of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the users' protection against misuse and other unauthorized use. A passing on of this data to third parties does not take place unless it is necessary to pursue our claims or there is a legal obligation according to Art. 6(1)(c) GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Contact

When contacting us (e.g., via contact form, email, telephone, or social media), the user's details will be processed for processing the contact request and its handling pursuant to Art. 6(1)(b) GDPR Art. 6(1)(f) GDPR (other inquiries). User details may be stored in a customer relationship management system ("CRM system") or a comparable request organization.

We delete the inquiries if they are no longer necessary. We check the necessity every two years; furthermore, the legal archiving obligations apply.

Newsletter

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch, and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the described procedures.

Content of the Newsletter: We send newsletters, emails, and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the content of the newsletter is specifically described within the scope of an application for the newsletter, it is decisive for the consent of the user. In addition, our newsletters contain information about our services and us.

Double-Opt-In and Logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with external email addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.

Registration Data: To subscribe to the newsletter, it is sufficient to enter your email address. Optionally, we ask you to provide a name for personal address in the newsletter.

The sending of the newsletter and the associated success measurement are based on the consent of the recipients pursuant to Art. 6(1)(a), Art. 7 GDPR in conjunction with § 7(2)(3) UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.

The registration procedure is recorded based on our legitimate interests pursuant to Art. 6(1)(f) GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to provide proof of consent.

Cancellation/Revocation: You can cancel the receipt of our newsletter at any time, i.e., revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter - Sending Service Provider

The newsletter is sent by Mailchimp. You can view the data protection regulations of the shipping service provider at their homepage. The shipping service provider is used based on our legitimate interests pursuant to Art. 6(1)(f) GDPR and a contract processing agreement pursuant to Art. 28(3) sentence 1 GDPR.

The shipping service provider may use the recipient's data in pseudonymous form, i.e., without allocation to a user, to optimize or improve its own services, e.g., for technical optimization of shipping and the presentation of newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write them down itself or to pass the data on to third parties.

Newsletter - Success Measurement

The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is initially collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our nor, if used, the shipping service provider's intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible, in this case, the entire newsletter subscription must be canceled.

Hosting and Email Delivery

The hosting services we utilize are aimed at providing the following services: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, as well as technical maintenance services that we use for the operation of this online offering. In this context, we process, or our hosting provider processes, inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, prospects, and visitors to this online offering based on our legitimate interests in efficient and secure provision of this online offering pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of Access Data and Log Files

We, or our hosting provider, collect data on every access to the server on which this service is located based on our legitimate interests within the meaning of Art. 6(1)(f) GDPR. This data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (previously visited page), IP address, and the requesting provider.

For security reasons (e.g., to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further retention is necessary for evidentiary purposes is excluded from deletion until the respective incident is finally clarified.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR). Google Analytics uses cookies. The information generated by the cookie about the use of the online offering by users is generally transmitted to a Google server in the United States and stored there.

Google is certified under the Privacy Shield agreement, providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering, and to provide us with further services related to the use of this online offering and internet usage. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics with IP anonymization activated. This means that the IP address of users is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the United States and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie related to their use of the online offering and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on data usage by Google, settings, and objection options, please refer to Google's Privacy Policy (https://policies.google.com/privacy) and the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated). User data is deleted or anonymized after 14 months.

Google AdSense with Personalized Ads

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google is certified under the Privacy Shield agreement, providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service to display ads on our website and receive compensation for their display or other use. For these purposes, usage data, such as clicking on an ad and the user's IP address, is processed, with the IP address being truncated by the last two digits. Therefore, the processing of user data is pseudonymized.

We use AdSense with personalized ads. Google draws conclusions about the interests of users based on the websites or apps they have visited and the user profiles created in this way. Advertisers use this information to align their campaigns with these interests, which is beneficial for both users and advertisers. Ads are considered personalized by Google when collected or known data determines or influences ad selection. This includes, among other things, previous search queries, activities, website visits, app usage, demographic, and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing, and targeting to customer lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information on data usage by Google, settings, and objection options, please refer to Google's Privacy Policy (https://policies.google.com/technologies/ads) and the settings for displaying advertisements by Google (https://adssettings.google.com/authenticated).

Facebook Pixel, Custom Audiences, and Facebook Conversion

Within our online offering and for the purposes of analysis, optimization, and economic operation, we use the "Facebook Pixel" of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield agreement, providing a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, Facebook is able to determine the visitors to our online offering as a target group for displaying ads (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display Facebook Ads only to Facebook users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interest in specific topics or products determined by the visited websites) that we transmit to Facebook ("Custom Audiences"). With the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interests of users and do not appear annoying. The Facebook Pixel allows us to track the effectiveness of Facebook ads for statistical and market research purposes by determining whether users were redirected to our website after clicking on a Facebook ad (so-called "Conversion").

The processing of data by Facebook is carried out within the scope of Facebook's data usage policy. General information on displaying Facebook Ads can be found in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and its operation can be found in the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.

Users can object to the collection by the Facebook Pixel and the use of their data for displaying Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions on usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, meaning they apply to all devices, such as desktop computers or mobile devices.

Users can also object to the use of cookies for reach measurement and advertising purposes through the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).